Work
In October 2021 Qubit was acquired by Coveo, The Relevance Company, where I have continued to strategically advise clients on their personalization and optimization efforts. Now in addition to advising clients on the personalization offering provided by Qubit, I have also advised large enterprise clients on their long-term on-site search strategies, powered by Coveo. Bringing Personalization, Optimization, Recommendations, and Search under one combined product offering has allowed me to create powerful, long-term strategic roadmaps for brands in multiple verticals aimed at increasing E-Commerce revenue by 20%.
During the global coronavirus pandemic in 2020 I joined Qubit, a leading personalization SaaS provider as a Senior Strategic Consultant. In this role I have advised senior stakeholders within E-Commerce teams around the world on how to develop and execute personalization efforts on their websites, leading to increased engagement and revenue. I have helped clients achieve up to 12% uplifts in E-Commerce revenue as a result of personalization experiences and campaigns.
As an advisor with Gartner For Marketers, formerly known as L2 Inc., I have worked directly with C-suite executives at leading beauty, luxury, fashion, and retail brands. I have been responsible for content creation and client interactions, explaining our findings to the client as it relates to their Brand.com, E-Retailer relationships, Digital Marketing efforts, and Social Media presence. This role required extensive data collection and analysis in order to guarantee that what I am telling our clients is accurate and backed up with facts.